Privacy policy
Last updated: 1 May 2026
This Privacy Policy describes how Frisbæk ApS (CVR: DK 37932108) collects, uses, and shares your personal information when you visit or make a purchase from mansted.dk (the "Site").
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookie data. As you browse, we also collect information about the pages and products you view and how you interact with the Site. We refer to this as "Device Information."
When you make a purchase or attempt to make a purchase, we collect your name, billing and shipping address, payment information, email address, and phone number. We refer to this as "Order Information."
Together, Device Information and Order Information are referred to as "Personal Information" in this policy.
How we use your personal information
We use your Order Information to:
- Fulfil orders, process payments, and arrange shipping
- Send you order confirmations and invoices
- Communicate with you about your order
- Screen for potential fraud or risk
We use your Device Information to improve and optimise the Site, generate analytics about how customers browse and interact with the Site, and assess the effectiveness of our marketing.
Legal basis for processing (GDPR) We process your personal information on the following legal bases:
- Contract: To fulfil orders you place with us
- Legitimate interest: To prevent fraud, improve our Site, and conduct marketing
- Legal obligation: To comply with Danish bookkeeping and tax laws
Sharing your personal information
We share your Personal Information with trusted third parties only where necessary:
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Shopify — powers our online store. See their privacy policy at shopify.com/legal/privacy
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Google Analytics — helps us understand how customers use the Site. You can read Google's privacy policy at google.com/intl/en/policies/privacy and opt out at tools.google.com/dlpage/gaoptout
We may also share your Personal Information where required by law, such as in response to a court order or legal request.
Cookies and targeted advertising
We use cookies to improve your experience and to show you relevant advertising. You can manage your cookie preferences at any time via the cookie banner on our Site.
We may use your Personal Information to show you targeted advertisements we believe may be of interest to you. You can opt out of targeted advertising through:
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Facebook: facebook.com/settings/?tab=ads
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Google: google.com/settings/ads/anonymous
You can also opt out via the Digital Advertising Alliance at optout.aboutads.info
Data retention
We retain your Order Information for 5 years in accordance with Danish bookkeeping legislation (Bogføringsloven). Device Information is retained for as long as necessary to fulfil the purposes described above. You may request deletion of your data at any time by contacting us (see below).
Your rights
If you are a European resident, you have the right to:
- Access the personal information we hold about you
- Have your information corrected, updated, or deleted
- Object to or restrict certain types of processing
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Lodge a complaint with the Danish Data Protection Authority (Datatilsynet) at datatilsynet.dk
To exercise any of these rights, please contact us at customerservice@mansted.dk or by phone at +45 93606833.
Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review it periodically.
Contact us
For questions about this privacy policy or your personal data, please contact:
Frisbæk ApS
Privacy Compliance Officer
Naverland 22A
2600 Glostrup
Denmark
customerservice@mansted.dk
+45 93606833
